A. Cycling In India
Cycles have come a long way in India, from historically being viewed for commuting to having created a space in the minds of urban individuals as a great way to keep fit and have fun. Cycling for fun and fitness has caught up with residents of metros like Bangalore, Pune, Delhi, Chennai among others. With a yearly turnover of around twelve million cycles, India is the second largest manufacturer of bicycles in the world; needless to say that it is one of the most established industries here. Cycles today have a vast range and gamut of activities as compared to their past. This combined with the rising fuel prices has helped cycling grow prominence in urban India. In an era of tablets, apps and mobiles, it is also the perfect vehicle to keep the kids outdoors and fit.
B. Cycle Retailing in India
TI Cycles of India have revolutionised the way people buy bicycles in India across Urban and Rural Towns. Today the count of our Exclusive Stores has crossed 200 in Urban cities and another 200 in Rural Towns with differentiated offerings. For its retail innovation, the company was recently appreciated at the Economic Time Retail Awards in the category of "Excellence in Rural Retailing".These exclusive stores are a one-stop shop for Cycles and Fitness Equipments with a customer friendly ambience and service. In addition to this, TI cycles was the first to open a bicycle cafe in the country – The track and trail cafe in Bangalore. Track and Trail Cafe is a part of Ti Cycle's movement from Selling Cycles to 'Selling Cycling'. The Cafe serves as a platform for engaging likeminded community members to make Cycling a 'Way of Life' through active Co Participation. Track and Trail Cafe has been nominated by the Economic Time Retail Awards for Innovative Store Design.
C. Track and Trail Retail Concept
- Track and Trail store is a part of Ti Cycle of India's movement to encourage young Indians to have fun cycling. Track and Trail Store serves as a platform for engaging likeminded community members to make Cycling a 'Way of Life' through active Co Participation. The concept encourages the users to experience international cycle brands of proven repute without any intimidation.
- Track and Trail aims to be the ultimate destination for the world's best cycling brands. It's one stop shop for best bicycles, apparel, accessories, spares and services.
- Trackandtrail ensures that the stores have a bike for every type of rider. Road Bikes for the speed addicts, Mountain Bikes for adventurers and Hybrid Bikes for those who ride for leisure and comfort.
- The aim is to provide the latest cycling collections of the season, thus keeping the Indian consumer abreast with the latest in international trends and bike ranges.
D. Advantages of Associating with Cycling in India
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