The bicycle as we know it was invented in 1885. About 10 years later, Ignaz Schwinn opened his doors and created the most iconic bicycle brand the world has ever ridden.

For more than 100 years, Schwinn has been creating some of the best-known and most beloved bikes of all time. It’s not only the oldest bike brand in America, but by far the most recognizable brand in the industry.

Originally, Schwinn was a leader in style and innovation. But over time, we’ve evolved into a leader in joy. Whereas Ignaz and his sons focused on frames and technology, today we’re focused on the experience of riding itself. We build bikes simply for the joy people get from riding them. Broad smiles and big laughs from riders–those are our victories.

What Makes Schwinn a Schwinn

• Millions of bikes sold over the past 100 years
• Fantastic products for a huge variety of riders
• People know that Schwinn is synonymous with quality
• A company of strong and experienced bike lovers and riding
• Enthusiasts
• Everyone has a “Schwinn story”

Our Mission

• Win on pavement
• Win in recreational

A commitment to improved spec and a focus on Fashion-Forward C&G, and price/value.
Clear product architecture: focus only on the types of bikes we do best
Dedicated development resources to develop product that drives brand growth
Attack market with best-in-class product and price/value relationship
Drive growth through product differentiation from mass
Focus on the details: style, color & graphics, and touch points