Bianchi is one of the leading brands
on the international market in the
cycling sector and it boasts 125
years of history started in 1885.
Since May 1997 F.I.V. Edoardo
Bianchi is part of Cycleurope A.B.
group, the Swedish company of
the Grimaldi group, known as the
worldwide most important holding in
the cycling sector
The brands of the Bianchi group -
Bianchi, Legnano, Puch and Chiorda -
have met those of Cycleurope -
Monark, Crescent, DBS,
Kildemoes, Everton, Micmo,
Gitane - to constitute a
unique network in the
two-wheel market either for
the wide offer size and the
capillarity of the worldwide
distribution.
The main target of
Bianchi is the brand global leadership in the
cycling sector, with the
immediate draw to the most
authentic made in
Italy tradition, through:
- Suitable production,
developing products with
advanced technological
content;
- Focused commercial
strategies
- Effective communication,
that increase its legendary
and global brand visibility.
The brand drivers of
Bianchi are: innovation,
exclusiveness, quality,
design and passion.
A passion that leads Bianchi
to be always present in the
most important competition
with excellent media
visibility, contracting successful partnerships with
high-level international
cycling teams. Bianchi
is a proud sponsor of the
professional road cycling
team Ceramica Flaminia,
equipped with the ROAD 928
Carbon SL IASP model, and it
is also owner of TX
Active-Bianchi MTB team,
that competes with the MTB
Methanol SL. |
